Digital Marketing & Social Media
SEO, content, and paid ads that generate real enquiries and sales. We turn your digital presence into a working engine for growth.
Digital marketing shouldn't be a mystery. Peer 2 Peer IT delivers transparent, results-focused digital marketing that connects your business with customers actively searching for what you offer.
Our Google Ads management puts your business in front of people ready to buy. We build and optimise campaigns across Search, Display, Shopping, and YouTube—targeting the right keywords, writing compelling ads, and continuously improving performance. Our transparent reporting shows exactly where your budget goes and what it delivers.
Social media marketing builds awareness and nurtures relationships. We develop content strategies for LinkedIn, Facebook, Instagram, and other platforms relevant to your audience. From organic posting to paid social campaigns, we help you stay visible and engage meaningfully with your community.
Everything connects back to results. We track leads, measure conversions, and optimise toward actual business outcomes—not vanity metrics. Regular reporting keeps you informed, and strategic recommendations ensure your marketing budget works harder over time.
Our Digital Marketing & Social Media Services
Explore our comprehensive range of digital marketing & social media solutions designed for Sydney businesses.
Strategy & Always-On Marketing
End-to-end digital marketing across all channels
- End-to-end digital marketing
- Clear goals for leads and sales
- Cross-channel campaign management
Google Ads Management
Capture people who are ready to buy now
- Search, Display, Shopping campaigns
- Performance Max and YouTube
- Local targeting for your regions
Meta Ads Management
Build demand and retarget warm audiences
- Audience research and creative
- Facebook and Instagram campaigns
- A/B testing and pixel tracking
Social Media Strategy & Management
Turn your socials into a working engine for leads
- Strategy linked to business goals
- Content planning and scheduling
- Consistent posting and branding
Content Creation for Social
Content that feels native, not copy-pasted
- Short-form video and Reels
- Stories and TikToks
- Branded graphics and carousels
Paid Social Campaigns
Amplify what is working with Meta and TikTok ads
- Meta and TikTok ads
- Awareness, traffic, and conversion campaigns
- A/B testing and optimisation
Frequently Asked Questions
Common questions about digital marketing & social media in Sydney
How much should I spend on Google Ads?
Effective Google Ads budgets for Sydney SMBs typically start at $2,000-5,000 per month, depending on industry competition and goals. More competitive industries like legal, financial services, or trades may require higher budgets. We recommend starting conservatively and scaling based on proven ROI.
Which social media platforms should my business use?
It depends on your audience and business type. B2B businesses typically focus on LinkedIn. B2C businesses often prioritise Facebook and Instagram. Local service businesses benefit from Google Business Profile and Facebook. We help you identify where your audience spends time and focus efforts there.
How do you measure digital marketing success?
We focus on business outcomes: leads generated, cost per lead, conversion rates, and revenue attributed to marketing efforts. Beyond these, we track engagement metrics, website traffic quality, and brand awareness indicators. Monthly reporting shows clear ROI and informs strategy adjustments.
Do you require long-term contracts?
We offer flexible arrangements. While digital marketing works best with consistent effort over time, we don't lock clients into lengthy contracts. We typically recommend a minimum 3-month commitment to allow campaigns time to optimise, with month-to-month options thereafter.
Ready to Get Started?
Contact us to discuss how our digital marketing & social media services can help your Sydney business thrive.